In partnership with SOS Children's Villages Greece, a team of 16 students traveled to Greece to develop a fully integrated awareness and fundraising campaign supporting the local branch. This multidisciplinary project expanded from national commerical, a comprehensive social media rollout strategy, a large-scale public mural, and a line of printed merchandise. Spanning motion, environmental design, and physical products, the campaign functioned as an all-encompassing brand activation, uniting storytelling and design to amplify impact and drive tangible support. Motion Lead | Graphic Designer