CASE STUDY
Café de la Victoire is a branding concept inspired by the legacy and layered identity of French performer and race car driver Hellé Nice. Blending the charm of a rustic French bistro with the bold energy of her adventurous life, the project explores themes of elegance, timelessnes, and performance. Through vintage-inspired typography, warm textures, and refined visual storytelling, the brand captures both the intimacy of a neighborhood café and the glamour of early motorsport culture. Café de la Victoire celebrates Hellé Nice not only as a historical figure but as a symbol of ambition, artistry, and individuality.
ROLES
Project Manager, Video Lead,
Motion Designer, Graphic Designer
TOOLS
Adobe Illustrator, Adobe Photoshop,
Figma, After Effects,
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