Target Audience: 18-28
Take Dunkin's easy-going, fun-loving, and sassy voice can create an even funnier story that spans across their social media. Personality tests, zodiac signs...They all give us something to relate to if even just for a few seconds. However, with a brand like Dunkin, it is the perfect way to engage their younger audience while still promoting the menu.
*Collaboration with Mars Sancho
Meet the Personalities
The Coolatta Kid
The Coolatta kid is your best friend who is super spontaneous, always full of energy, and a bit wild. Just like all the sweet flavors of Dunkin's Coolatta.
The Matcha Meister
The Matcha Meister is the one who wants to make sure you're ok. They're great listeners, always have snacks, and always seem to know what just want to say when you fell down
The Hot Chocolatier
The Hot Chocolatier is the sweet one. They have a child-like spirit and are a ball of sunshine, lighting up the room wherever they go.
The Coffee Connoisseur
The Coffee Connoisseur is your chill friend. They aren't too excitable and can prefer a calm night in rather than a bustling party. They are detail-oriented and love to expand and share their knowledge.
Mock Tweets
Mock Instagram Stories
